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Video: Nike's new commercial a big hit

By Alex Myers

It's far too early in the season to declare a winner among golf equipment companies based on sales or performance by sponsored tour pros. In the area of advertising, though, Nike has jumped out in front.

Related: A look at the funniest golf commercials

First, there was the commercial featuring Tiger Woods and Rory McIlroy engaged in friendly competition on a practice range released last month. And now this gem for the company's Covert driver, which once again features Tiger. Sorry, make that "Mr. Tiger." Check it out:

Related: Check out Golf Digest's 2013 Hot List Equipment Guide

Of course, we'd suggest not hitting into the group in front of you, especially if it contains a 14-time major champion known for hitting the gym. But if it happens by accident, like in the ad, it's probably best to be polite.

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