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Loomis Golf: An old, familiar shaft brand is back

February 13, 2013

Gary Loomis and his G. Loomis brand are legendary in fishing circles, but the company also once made a graphite iron shaft ithat was popular in the '90s, even among PGA Tour players.

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"We had 47 players in '95 and '96," said Jeff Meyer, who was vice president of engineering for the company then. Among players using G. Loomis graphite iron shafts in those days was Greg Norman.

Meyer, who began his career as a design engineer with Aldila and later was director of shaft development and metal wood development for Titleist, has obtained the exclusive rights to Loomis Golf and is back with a new graphite iron shaft. Meyer's brother, Robert, vice president marketing and tour relations for Loomis Golf, was at the Waste Management Phoenix Open and the Northern Trust Open, introducing the new product to tour players.

"Players are interested, especially players that beat a lot of golf balls," Jeff said. "We've been out two weeks and we have a ton of people interested and we're in the process of making them for them."

Mitsubishi Rayon is Loomis Golf's manufacturer partner. The new iron shafts won't be available to the public until late summer or early fall, Meyer said.