The Loop
Golf World Monday: CBS eyes a late finish
From the Jan. 28 issue of Golf World Monday:
Tiger Woods started his final round on Sunday as the sun was setting at Torrey Pines. Photo: Stan Badz/Getty Images
As a 74-time winner on the PGA Tour, not much can phase Tiger Woods at this point. And with a six-stroke lead, he probably won't be bothered by having to wait around San Diego all morning to capture his 75th PGA Tour win and seventh Farmers Insurance Open. The reason for today's 11:10 a.m. Pacific Standard Time re-start to the final round? CBS plans to air the tournament completion in the late afternoon hours with a 5:30 p.m. Eastern Standard Time finish, knocking out any hope for 16 Farmers cut-makers who had hopes of making it to Phoenix for the Waste Management Open's Monday qualifier.
The move is super for golf fans because it means bonus coverage by both Golf Channel and CBS. The late start also lets the tour and networks find out just how many office workers will watch their online streaming coverage which will undoubtedly be watched in workplaces around the country, all in hopes of seeing yet another Tiger Woods victory at Torrey Pines.