With an eye on the future and on promoting the game of golf, Golf Digest announced two exciting partnerships on Thursday.
The first, with GolfLogix, which specializes in GPS and club-tracking technology, will help spread the magazine's instruction content. The nearly 1.5 million GolfLogix members using the company's smartphone app will receive customized instruction from Golf Digest.
"This is the new frontier for helping people learn to play golf -- the next step in transforming Golf Digest the magazine into Golf Digest Live," said Golf Digest Chairman and Editor-in-Chief Jerry Tarde. "Much like a good caddie or swing coach, this app gives golfers personalized feedback based on their tendencies, needs and interests -- on the course, on the range and at their leisure. It combines our leadership in golf instruction and service with GolfLogix's unmatched GPS technology and robust membership."
Beginning in the spring of 2012, GolfLogix will include Golf Digest content from the best players and teachers in the game. The No. 1 App in Golf continuously captures stats during the round, prompting personalized feedback and instant tips to be sent from Golf Digest's instruction vault. The software will also prescribe drills and videos for use on the range, plus an interactive curriculum to be enjoyed at home.
Golf Digest also announced a partnership with GolfNow, the leading electronic tee time reservation platform. Readers will be able to book tee times from GolfDigest.com on more than 3,500 courses participating in the GolfNow network. GolfNow will incorporate Golf Digest's comprehensive biennial rankings of America's 100 Greatest Courses, America's 100 Greatest Public Courses and Best In State courses into its listings on GolfNow.com and its iPhone application. In addition, Golf Digest will also provide other editorial content, including pictures and reviews, to GolfNow users."We are thrilled to provide readers with the ability to easily book tee times online at any time," Tarde said. "In a digital world where consumers increasingly expect electronic functionality in all aspects of their lives, it's a natural and fitting partnership. We also believe the Golf Digest rankings will be an important addition to GolfNow."
-- GolfDigest.com staff