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All things considered -- Hot List 2012

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The 2012 Golf Digest Hot List might already be in your hands, or it might be just about to arrive, but one thing that often gets overlooked in our extensive coverage is how exhaustive our process is. One of the biggest misconceptions we fight is that every product that gets submitted to our process makes the list. Hardly. Fact is, the 98 products named to the Hot List this year reflect only about a third of the total number of products we considered in a process that began when companies start nominating clubs in July. 

We internally evaluate every product across our four criteria: Performance (45 percent), Innovation (30 percent), Look/Sound/Feel (20 percent) and Demand (5 percent). Those evaluations take place over several stages, culminating in our annual Hot List Summit. We believe only the truly exceptional products made it to our final list of 98 products on the Hot List this year.

Still, to give you an idea of the range of products we considered, here is a list of the 286 clubs we evaluated:



Drivers
Adams Fast 12 LS
Bob Burns No Bananas DAT 
Bob Burns B-2 Bomber
Boccieri Heavy Driver
Bridgestone J40 (430/445)
Callaway RAZR Fit
Callaway RAZR X Black
Cleveland Black
Cleveland Classic 
Cobra ZL Encore
Cobra Long Tom
Cobra AMP
DnA Welded Alpha 610
Fourteen DT-111 Titanium
Henry-Griffitts Praxis 450
Hireko Power Play Caiman X2
MacGregor Tourney
Nicklaus ML 4
Nike VR Pro Limited Edition
Nike VR_S
Ping G20
Ping i20
PowerBilt Air Force One DF
TaylorMade R11-S
TaylorMade RocketBallz/RocketBallz Tour
Titleist 910D2/D3
Tour Edge Exotics CB4 Tour
Tour Edge Exotics XCG-5
Tour Edge HT Max-D
Wilson Staff Dxi Superlight
Yonex Ezone Type 380
Yonex Ezone SD


Fairway Woods
Adams Fast 12
Adams Super Ti/Tung
Bob Burns No Bananas DAT
Boccieri Heavy Fairway
Bridgestone J40
Callaway RAZR Fit
Callaway RAZR X Black
Cleveland Mashie
Cleveland Black
Cobra AMP
Cobra Long Tom 2 wood
Cobra Baffler T-Rail
Fourteen SF-511
Fourteen VESPO FC-714
Fourteen W-422V
Hireko Power Play Caiman X2
Hireko Acer XDS React
MacGregor Tourney
Nicklaus Railsole
Nike VR Pro Limited Edition
Nike VR_S
Ping G20
Ping i20
PowerBilt Air Force One AF2
TaylorMade RocketBallz
TaylorMade R11s
Titleist 910F
Tour Edge Exotics XCG-4 Tour
Tour Edge Exotics XCG-5
Tour Edge HT Max-D
Wilson Staff Fybrid RS (Rocker Sole)
Yonex Ezone Type ST
Yonex Ezone SD


Hybrids
Adams a12/a12OS
Adams Super Hybrid 
Adams Idea Pro a12 
Bob Burns No Bananas DAT
Boccieri Heavy Hybrid
Bridgestone J40
Callaway RAZR X HL
Callaway RAZR X
Cleveland Mashie+
Cobra Baffler T-Rail
Cobra AMP
Fourteen UT-511
Hireko Dynacraft Avatar Evolution
MacGregor Tourney
Nickent 6DX
Nickent 6DT
Nicklaus Railsole
Nike VR_S
Orlimar TriMetal Dri-Bryd
Ping G20
Ping i20
PowerBilt Air Force One AF2
TaylorMade RocketBallz
Titleist 910 H
Tour Edge Exotics  XCG-4 Tour
Tour Edge Exotics XCG-5
Tour Edge HT Max-D
Wilson Staff Fybrid RS 
Yonex Ezone SD
Yonex Ezone
Yonex Ezone Zero Iron

blog_equipment_hot_list_1228.jpgGame Improvement irons
Adams Redline
Callaway RAZR X
Callaway RAZR Black
Cleveland CG Black
Cobra AMP
MacGregor Tourney
Mizuno JPX-800
Mizuno JPX-800 Pro
Nicklaus Polarity 3.0
Nike VR_S (Forged)
Ping G20
PowerBilt Air Force One AF2
TaylorMade R11
TaylorMade RocketBallz
Titleist AP1
Tour Edge Exotics XCG-5
Tour Edge HT Max-D
Wilson Staff Ci11
Yonex Ezone SD

Players Irons
Adams Pro a12
Adams MB2
Bob Burns True Forged
Bridgestone J40 Forged Cavity Back
Bridgestone J40 Forged Dual Pocket
Callaway RAZR X Tour
Callaway RAZR X Forged
Callaway RAZR X MB
Cleveland 588 MB
Cleveland 588 CB
Fourteen TC-710
Fourteen TC-930
Fourteen HI-610h TS
Fourteen TC-610
Henry-Griffitts T12
KZG Forged M Series
Mizuno MP-59
Mizuno MP-69
Mizuno MP-53
Nike VR Pro Combo CB
Nike VR Pro Blades
Ping i20
Ping S56
PowerBilt Air Force One Player Series Iron
SCOR SCOR4161
TaylorMade Tour Preferred MB
TaylorMade Tour Preferred MC
Titleist AP2
Titleist CB
Tour Edge Exotics CG Forged
Whitlam Gauge Design 
Wilson Staff FG Tour V2
Yonex Ezone Forged MB

Super Game Improvement irons
Adams Idea a12OS
Bob Burns DAT Hollow Cavity
Callaway RAZR XF
Callaway RAZR X HL
Cleveland Mashie
Mizuno JPX-800HD
Nickent 6DX Combo
Nike VR_S (Cast)
Orlimar Tri-Metal ZXP
Ping K15
TaylorMade RocketBallz Max
Tour Edge JMAX gold

Wedges
Adams Puglielli
Bob Burns Master Grind
Boccieri Heavy Wedge TC
Bridgestone J40 Satin Chrome
Callaway Forged
Callaway X Series Jaws
Cleveland 588 Forged
Cleveland CG Black
Carnahan Vintage
Carnahan V-Groove
Carnahan Gunmetal
Cobra Trusty Rusty
Cobra Big Trusty Rusty
Fourteen RM-11
Fourteen MT-28 JSPECIV
Hireko Power Play Raw Spin
Hireko Acer XS
KZG MWC-1
MacGregor VIP
Mizuno MP R-12 Series
Mizuno MP T-11
Mizuno JPX
Nike VR Pro Forged
Ping Anser
Ping Tour-S
SCOR SCOR4161
Scratch 8620-USA Milled
TaylorMade ATV
Titleist Vokey SM4
Tour Edge Exotics Proto V1.1
Tour Edge TGS
Whitlam Gauge Design TCG series
Yonex Ezone
Yonex WS

Blade Putters
Axis1 Eagle
Bettinardi Studio Stock 11
Boccieri Heavy Putter Tour Series Q2-MT
Byron Morgan Da Kine
Byron Morgan DH 89
Cleveland Classic 
Carnahan Broadway
Dogleg Right
Flanigan FB1
Flanigan FB2
Flanigan 343
Hireko Dynacraft Hindsight
Hireko Dynacraft SPOT
MacGregor ROTA series
MacGregor Response
Never Compromise Limited Connoisseur Portofino
Never Compromise Sub30 Type 10
Nickent Omen
Nike Method Core MC
Odyssey ProType Tour series
Odyssey Metal-X 
Odyssey Flip Face
Orlimar DuoTec DT3
Ping Anser Milled
Ping Scottsdale 
Ping Karsten 1959
Profound Solution
Rife Island Series 
Seemore M Series 
Seemore Private Reserve
Seemore Si Series 
STX Xform series
STX ProFIT
Sunset Beach Ocean Isle
Sunset Beach Masonboro
Sunset Beach Calabash
SuperStroke DCF-1
SuperStroke DCF-2
SuperStroke DCF-4
TaylorMade Ghost Tour
Titleist Cameron California
Titleist Cameron Select Newport
Tour Edge Backdraft GT series
Tour Edge T-Balance series
T.P. Mills Anvil 
Whitlam Diamond
Whitlam The Little Dog
Wilson Staff 888 BLK series
Yes! -Groove
Yonex Ezone Full Milled
Yonex Ezone EZP01

Mallet Putters
Axis1 Umbra
Bettinardi BB-35
Bob Burns Putt-Mark
Bob Burns Great Dane
Bobby Grace AMG
Boccieri Heavy Putter Tour Series R3-MT
Cleveland Classic
Dogleg Right
GTX Tradition 
Never Compromise Limited Connoisseur Perfecto
Never Compromise Sub30
Nickent Omen OP Series
Nike Method Core 
Nike Method Concept
Odyssey ProType Tour series
Odyssey Metal-X
Odyssey Flip Face
Orlimar DuoTec DT4
Ping Sydney
Ping Scottsdale
PowerBilt Air Force One HT
Seemore fgp
Seemore SB2
Seemore M5x
Seemore DB4x
Seemore Si 
STX Xform series
STX Sync Series
Sunset Beach Yaupon
Sunset Beach Surfside
Sunset Beach Pamlico
Sunset Beach Carolina
SuperStroke DCF-3
SuperStroke Fatso
TaylorMade Ghost 
Titleist Cameron California
Tour Edge Backdraft GT series
Tour Edge T-Balance series
T.P. Mills Anvil series
Whitlam Hummer 3
Whitlam Gauge Design M2H Crazy Caliper
Whitlam Window
Wilson Staff 888 BLK series
Yar Putter GX1-WB 
Yonex Ezone Full Milled
Yonex Ezone EZM01


--Mike Stachura
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