Mike McCarley is like a major league manager taking over a baseball team two weeks into the season.
The new president of Golf Channel knows the cards he was dealt and understands sweeping changes are not likely to occur until next season. But the fact a 10-year veteran of NBC and developer of the network's "Big Event" strategy emphasizing top-drawer competitions such as the Olympics, the NFL, and U.S. Open and Ryder Cup golf is running the show is a clear indication of the impact the peacock network is going to have on the 16-year-old golf network.
NBC's golf programming will be rebranded "The Golf Channel on NBC." Think of the ESPN/ABC synergy and apply it to golf. Should be interesting days ahead, with next year even more fascinating.
-- Ron Sirak
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